From the Good Energy website: In a recent bulk buy of energy in Illinois, Homefield Energy won a two-year contract to supply energy to Illinois residents of more than four dozen municipalities and counties. The electricity contract provides for energy supply at a greatly reduced price vs. the tariff rate. Here's a twist: Ameren Corporation owns both Ameren Illinois, which historically provided energy to all of Illinois, and also Homefield Energy, the new energy supply company that won the contract. Homefield was one of five independent energy supply companies that submitted bids to Illinois residents, who were then able to buy their energy supply in bulk from a company other than Ameren Illinois. As a result of this new contract, many residents are no longer buying from Ameren Illinois, but their money still flows into Ameren Corporation. In the end, what matters most is that residents will still see a nearly 35 percent reduction in energy supply costs.